Hey there! I’m Jarrod, a dynamic designer with a flair for brand and visual design that spans a world of industries. From the fast-paced realm of SaaS and the vital world of healthcare to the energetic spheres of fitness and logistics, I've had the chance to create standout designs that make a difference. I’ve also tackled projects in real estate, fashion, and entertainment, including music and film, and even collaborated with government agencies. Whether I’m flying solo or leading a team, I thrive on working with stakeholders to bring innovative solutions to life. With my background as a military veteran, husband, father, and art lover, I approach every project with creativity and precision. I’m excited to see how we can turn your vision into something extraordinary.

Areas of expertise

Brand

  • Brand identity is more than just a logo; it’s the essence of your brand's personality and values, captured in every visual and verbal expression. It’s the unique story that sets you apart, creating a memorable and emotional connection with your audience. Crafting a compelling brand identity is like designing a distinct voice and image that resonate with your audience and leave a lasting impression.

  • Brand messaging is about crafting a compelling narrative that resonates with your target market and sets you apart from the competition. Effective messaging not only tells your story but also inspires action and builds lasting relationships with your audience.

  • Brand Positioning is not just about differentiating your brand but also about crafting a compelling narrative that aligns with your audience’s values and needs. By strategically positioning your brand, you create a powerful, memorable identity that drives both loyalty and recognition.

Collaboration

  • Ensure that the design team's creative vision aligns with the overall brand strategy and objectives, fostering a unified approach across all projects.

  • Improve collaboration with other departments (like marketing, product development, and sales) to ensure that design work supports broader business goals and meets stakeholder needs.

  • Work with team members to identify and implement more efficient workflows, ensuring smoother project execution and timely delivery of high-quality work.

Design Knowledge

  • The Adobe Creative Suite is a must-have for designers—it's the ultimate toolkit for transforming creative visions into reality. Its powerful tools have enabled me to craft diverse brand experiences with precision. Mastery of Creative Suite not only enhances your design work but also makes you a versatile and indispensable asset in the dynamic world of branding.

  • Mastering Figma is a game-changer for any designer, particularly with UI and UX knowledge—it’s the ultimate toolkit for translating creative concepts into compelling, user-centric designs. Its robust features have enabled me to develop diverse design experiences that not only captivate but also engage users effectively. Proficiency in Figma not only sharpens your design skills but also positions you as a versatile and essential contributor in the ever-evolving landscape of branding and user experience.

    • Asana: A project management tool that helps teams track tasks, deadlines, and project progress.

    • Canva: A user-friendly design tool for creating a wide range of visuals, including social media graphics and presentations.

    • CorelDRAW: A vector graphic design software used for creating detailed illustrations and layouts.

    • InVision: A digital product design platform that offers prototyping, collaboration, and feedback features.

    • Jira: A project management and issue tracking tool tailored for software development teams.

    • Microsoft 365: A suite of productivity tools, including Word, Excel, and PowerPoint, for efficient document creation and collaboration.

    • Notion: An all-in-one workspace for organizing notes, tasks, and project management.

    • Slack: A messaging app designed for team communication and collaboration, with channels and direct messaging features.

    • Sketch: A vector design tool focused on creating user interfaces and digital prototypes.

    • Trello: A visual project management tool that uses boards, lists, and cards to organize tasks and workflows.

Innovated

  • I’ve learned that concept development is essential for building compelling and cohesive visual designs and strategies. Mastering this skill has allowed me to ensure that my creative ideas are both innovative and strategically aligned with project goals and target audiences. This expertise has also strengthened my ability to lead and inspire teams, resulting in successful design outcomes that resonate across multiple platforms and touchpoints.

  • Problem solving is where every successful project begins with a single idea. By diving deep into challenges and exploring creative solutions, I've learned to transform concepts into impactful visual narratives. This approach not only resolves design issues but also turns initial ideas into powerful, cohesive messages that resonate with audiences.

  • Conducting thorough team analysis is crucial for fostering innovation and achieving impactful results. By evaluating team dynamics and individual strengths, I try to ensure that each member is positioned to contribute their best work, driving creative excellence. This strategic approach not only enhances collaboration but also maximizes our potential for delivering outstanding brand outcomes.

Leadership

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • As a brand director, building strong partnerships is key to our success, and it starts with truly listening to each team member’s insights and perspectives. By carefully considering their input and taking actionable steps, I make sure that every idea is not only heard but also put into practice. This approach fosters a collaborative environment where creativity thrives, leading us to achieve outstanding and impactful results together.

  • Project Management is an essential tool needed for balancing multiple tasks and delivering top-notch results on schedule. By coordinating resources, prioritizing, and fostering clear communication, I've guided projects to their completion while aligning with business goals. This strategic approach boosts efficiency and drives overall business growth.

Strategic Vision

  • I've learned to create cohesive design strategies that integrate with broader marketing and brand strategies, ensuring all visual elements work together to reinforce the overall brand message.

  • As a designer, I’ve recognized the value of performance metrics to assess and refine project strategies. Leveraging data allows me to fine-tune approaches and clearly demonstrate the impact of my creative work. This expertise ensures that each project achieves its full potential and delivers measurable results.

  • I've developed a keen understanding of market trends, competitor strategies, and audience preferences to ensure my creative vision aligns with industry standards and client expectations. This insight allows me to craft designs that not only meet current demands but also anticipate future trends, ensuring long-term impact and success.